Is Your Social Media Plan Working For You?
Ah, social media. It’s most authors’ favorite way to interact with others around the world and to market their books. Some authors reach the elevated status of Social Media Marvel while others are posting day in and day out without any nibbles whatsoever.

What’s the difference between the Marvel and the AlmostThereButNotQuite? The key differences are in their social media planning and their ability to develop relationships. Even if we’re talking about selling books in the exact same genre, how the AlmostThereButNotQuite approaches the opportunity is often quite different than how the Marvel approaches it.

Let’s break it down more:
The Social Media Marvel cares about other people. She interacts with people every single day on social media by answering questions and replying to comments both on her own posts but also on other posts in her feed. She shares snippets of her life instead of bombarding her followers with book pitches. The Marvel also knows, through trial and error, which platforms give her the most engaged audiences and this is where she spends her time.

The AlmostThereButNotQuite also cares about people but she’s posting books memes on every single social media platform available, desperate to make a sale. She figures that people don’t buy the first time they hear about her book so she continues to post about the book. She doesn’t notice when people leave comments or doesn’t know how to respond back. She comments on only a select few posts and is spread too thin across all the different platforms.

How to Revise Your Social Media Plan
The beauty of owning your own business is the ability to do what you want. There aren’t any hard and fast rules about which social media platforms you should use so approach this methodically. If you’re posting random photos on Instagram and get a few likes here and there, is it really worth your time? If you post an article once a month on LinkedIn but have an inbox filled with unanswered invitations to network, should you continue to use this platform?

First, determine where your readers hang out and learn how to use that platform. If you’re aiming to attract professional readers/clients, then LinkedIn might be your ticket. If you’re looking for other solopreneurs or small business owners, check out Facebook. Looking for fiction readers, check out Facebook. Can’t fit your thoughts into 144 characters? Then drop Twitter instead of stressing about it.

Second, remember to be social. You’re much more than your business so show that to your followers. Yes, share about your books because that’s your passion and a part of your life but share about your other passions. Trips and travels; favorite hobbies; favorite sports teams; favorite movies or television shows. Let people get to know the whole you, not just the business you.