Did you know that you have a choice of business models as an author? While writers start from the same business foundation, your choice of business model then provides you with different marketing tactics tailored to your specific needs.
Too many writers are using tactics that do not match their business model through no fault of their own. Usually they are not even aware that marketing tactics are not a one size fits all and that they need to use the right tactics for their business.
We discuss the five most common business models and what makes each one unique. Are you using the right tactics for your business model?