New book ‘In Her Shoes’ Offers Honest Account Of What It’s Like To Start Your Own Small Business

In My Shoes by Carol HaffkeCarol Haffke, proud shoe shop owner and author of In My Shoes: What it’s really like to start your own business, knows a thing or two about starting and growing a passion business.

It took her only four hours to decide to open her niche shoe shop – The Shoe Garden — for women with longer feet. And this from a woman whose only experience of small business was watching her parents operate theirs.

In a revealingly honest and open account of what it takes to be a small business owner, Haffke opens the doors of her business and her personal journey of solo entrepreneurship.

She says, “This book is about how I left a successful 23-year career in journalism, PR and fundraising to open my own longer sized, women’s shoe shop, and my first four years of being a proud solo business woman. I have no experience in shoes or in business; I have completed no degrees, subjects or courses in business; I have never worked in a shoe shop; and I have no flair for finances (words were my thing, numbers terrified me). Looking back, the things I didn’t know were vast and astounding.”

In My Shoes: What it’s really like to start your own business is the real story of what it takes to operate your own passion small business and is a must read for anyone contemplating going into business for themselves or for anyone looking for reassurance on their entrepreneurial journey.

“This is the book I wish I could have read before I started my own business… I want to explain the emotional journey of taking a giant leap into the unknown from the relative safety of being an employee to the rollercoaster of being self-employed. Few people talk about that, but it was much more of an adjustment than I ever thought,” said Haffke.

In My Shoes: What it’s really like to start your own business is now available in ebook and paperback at